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Best Trade Show Displays of 2024
The results are in, and we’ve rounded up the most stunning and innovative trade show booth designs of 2024. Whether you’re looking to stand out with backlit brilliance, modular versatility, or cutting-edge digital media, these booths set the standard for creativity and functionality. Let's review why these high-converting displays are being recognized as the best trade show displays of 2024.
Best Backlit Display: Enbridge
Enbridge's booth at the 2024 Hydrogen Convention turned heads with its modern design and innovative use of backlit elements. Designed as a 20' x 20' modular display, the booth radiated energy and innovation, perfectly aligning with Enbridge's message of a cleaner energy future.
Enbridge’s signature yellow was prominently featured in illuminated panels, casting a warm and inviting glow throughout the booth. The lighting not only drew attendees’ attention but also reinforced the brand's focus on sustainability and energy innovation.
Runner-up: Crustcraft
Crustcraft showcased their dynamic Panaji display at the 2024 IDDBA Show in Anaheim, capturing attention with vibrant colors, thoughtful backlit elements, and a bold design. The booth’s use of vivid orange and magenta hues, paired with clean white accents and backlit panels, created a visually striking contrast that stood out on the show floor.
Best Modular Display: GDI Ainsworth
GDI Ainsworth’s modular booth sets a high standard for adaptable and professional trade show displays. The design seamlessly blends function and aesthetics, offering a versatile solution for their 20'x20' and smaller events requiring a 10'x20' or 10'x10' booth configuration.
GDI’s booth is an excellent example for established brands attending multiple shows throughout the year, looking to invest in a long-term, adaptable booth solution with dynamic and vivid messages and imagery.
Runner-Up: Mobiltex
MobilTex's trade show booth at the event is a perfect example of how a modular display balances design and functionality, creating an inviting and professional presence on the show floor. The 20' x 20' island display features an open concept, high-visibility branding, and functional engagement zones, showcasing the brand's ability to innovate in its products and performance.
Best Hybrid Display: Tentacle Kitty
Tentacle Kitty’s booth at San Diego Comic-Con reimagined the trade show experience by transforming their space into an immersive adoption center for their beloved and whimsical kitty characters. This creative hybrid display captured the hearts of attendees, blending retail functionality with an engaging narrative-driven design.
Shelving units and display racks were creatively incorporated to present Tentacle Kitty merchandise as part of the adoption process. Each item was showcased with care, reflecting its role in the Tentacle Kitty universe.
By combining interactive storytelling with clever design, they redefined what a hybrid display can achieve, earning their place as the Best Hybrid Display winner.
Runner-up: 2% | 3% Realty
2% Realty and 3% Realty have strategically approached trade show booths by utilizing a shared portable hybrid display with double-sided graphics. This setup allows both business units to effectively leverage the same booth while maintaining unique branding and messaging, providing exceptional versatility and cost efficiency.
These displays have multiple configurations for both 10'x20' and 10'x10' booth layouts.
Best Digital Media Display: Travel Alberta
Travel Alberta’s pavilion at RVC 2024 combined immersive digital media with a modern design to highlight the province’s stunning landscapes and vibrant culture. Positioned at the heart of the display, the PanoLED digital panel brought Alberta’s natural beauty to life, captivating attendees and creating a memorable, interactive experience.
The video wall elevated the booth’s appeal by delivering a sensory experience that static displays can’t achieve. Attendees were drawn to the vibrant motion graphics, making Travel Alberta’s booth a focal point of the show. The video content looped seamlessly, drawing attendees into an immersive journey of Alberta’s offerings. The visual storytelling emphasized the province's diverse attractions, from serene lakes and rugged mountains to urban cultural hubs.
Travel Alberta’s RVC 2024 booth is a great example of how digital media can transform a trade show booth into a memorable brand experience.
Runner-up: Novatel
Novatel’s booth at ION 2024 exemplified the strategic use of digital media to enhance brand visibility and engage attendees. Featuring a 10’ wide LED screen at its core, Novatel successfully combined motion graphics into the same style as the surrounding static display graphics to create an immersive digital experience.
Large seamless graphics complemented the LED screen, emphasizing Novatel’s focus on autonomy, positioning, and navigation technologies for land, sea, and air applications.
The integration of digital media allows for detailed storytelling, while the layout provides space for technical discussions and demonstrations.
Best Portable Display: Kananaskis Pomeroy
The Kananaskis Pomeroy Hotel's trade show booth brings the serene beauty of the Rocky Mountains to the show floor with an elegant, rustic design that blends its brand story, hospitality, and functionality. This portable display perfectly captures the essence of the Kananaskis experience, creating a warm and inviting atmosphere for attendees.
The booth's backwall features seamless, high-resolution graphics that showcase stunning images of Kananaskis landscapes, cozy lodges, and Nordic spa retreats.
Adirondack chairs and a central firepit replicate the feel of a mountain getaway, fostering an intimate and welcoming environment.
The booth's design reflects the true essence of the Kananaskis region, making it not just a display but an experience. It creates a strong emotional connection with attendees and showcases how a thoughtfully designed exhibit can bring a brand to life. It’s a standout example in the Best Portable Display category.
Best Affordable Display: Olympic City
Olympic City transformed three Xtension Pop-Up displays into an elegant and affordable 10' x 20' backwall, staying under $5k.
Their booth is an excellent example of how portable displays can deliver a high impact while remaining budget-friendly. Designed with functionality and style, this 10' x 20' exhibit showcases Olympic City’s expertise in renovations, design, and kitchen & bath solutions, ensuring their brand message resonates with attendees.
Best Overall: Stumpcraft
StumpCraft’s booth stood out as a masterpiece of thoughtful design, combining natural aesthetics and interactive elements with an unforgettable trade show experience. As a fine art jigsaw puzzle maker, StumpCraft brought its craftsmanship to life with a booth emphasizing artistry, engagement, and sustainability, perfectly reflecting its brand values.
By allowing attendees to interact with puzzles and learn about their creations, StumpCraft fostered meaningful connections and left a lasting impression.
StumpCraft’s trade show display exemplifies how a booth can tell a story, draw visitors in, and create a memorable brand experience. Its thoughtful design, interactive features, and commitment to quality make it a well-deserved winner in the Best Overall Display category.
Runner-Up: Cask Global Canning Solutions
Cask Canning Solutions’ booth, prominently featured at European trade shows, is a stunning example of how to blend functionality and modern design to create a memorable brand experience. Designed to resemble an industrial microbrewery, the booth reflects the innovative nature of Cask's products.
The textured white brick backdrop with bold red accents evokes the look of a contemporary taproom during their live micro-canning demonstrations. By combining a strong graphic concept with their live demonstrations, they created a compelling and highly engaging brand experience, converting trade show attendees into active booth participants.
Fuel Your Creativity
We call these award-winning displays the Forever Booth. Each PosterGarden display is designed to streamline your trade show experience while maximizing impact and affordability. Our hardware is engineered for versatility and limitless creativity and adapts to your needs, ensuring your booth stands out at every event.
If you’re inspired and ready to elevate your brand presence, our design team is here to help. Explore our lookbook for ideas. If you see something you like, feel free to reach out to us for a free concept proposal, including personalized 3D renders and configuration options tailored to your needs, complete with pricing. Let’s create your next award-winning exhibit!
The Author: Justin Roy
Justin is the owner and CEO of PosterGarden and Display Dynamics with over 20 years of experience. His background in design and project management gives Justin a creative edge when overseeing large projects. He is known for immersing himself in any role or project, mastering new disciplines and staying on trend with emerging display technologies.
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