Best Trade Show Displays of 2025

Audigy’s 10x20 H-Line display shows how effective clean structure and impactful lighting can be on the show floor. The illuminated center panel creates a clear focal point that pulls attention from multiple angles, giving the space an immediate sense of presence without feeling overwhelming. What stands out most is the visual balance. The backlit tower anchors the layout, while the surrounding graphics convey the brand story with a cohesive flow. 

This layout also works hard behind the scenes. The 10x20 breaks down into two independent 10x10 trade show booths, each preserving the same clean lines and graphic clarity. One option uses the backlit tower as the primary anchor, while the other leverages the wider wall for monitor integration. For teams rotating between different footprints, it’s an easy way to stay consistent without redesigning.

This display is a strong example of how backlit trade show displays can do more than brighten a space. With thoughtful layout and lighting, the booth feels intentional, approachable, and easy for attendees to navigate.

Runner-Up: Eligeo

Eligeo’s Xperience Backlit Pop-Up proves how much impact a portable 10x10 can have with the right messaging. The illuminated wall creates a soft duotone glow that makes their brand unmistakable, and the built-in monitor turns the backwall into a functional demo hub. It’s immediately clear who they are, what they do, and why it matters, all within a few seconds.

What makes this booth especially effective is how intentionally it guides attendees through a full engagement sequence. The backwall captures attention, the bannerstand clarifies the details, and the monitor with seating invites deeper conversation. It’s a complete sales funnel executed inside a compact footprint, something more commonly seen in 20x20 trade show displays. The result is a space that feels open, purposeful, and ready for meaningful demonstrations.

Tourism Calgary’s modular information booth is an excellent example of how structure, material choices, and space planning can work together to create a welcoming public touchpoint. The light-oak accents echo the building's architecture, making the booth feel like a natural extension of the space rather than a temporary installation. It’s a clean, modern look that feels intentional from every angle.

The design uses modular components to build a 360-degree experience. The header extension, printed collateral, and photo wall all work together to carry the brand across multiple sightlines, while the L-shaped reception creates a clear point of approach for visitors. Locking storage keeps the workstation tidy, allowing staff to focus on interacting with the public rather than managing clutter.

What makes this display stand out is how well the structure manages both openness and function. The slatted-wood feature frames the interior without closing it off, the reception counter offers plenty of workspace, and the graphics stay consistent but never crowded. It’s a polished execution of modular design, adaptable for high-traffic public environments where clarity and approachability matter.

What makes this booth effective is how well the structure supports the flow of technical storytelling. Visitors can move from an overview video wall into hands-on product discussions and then into private conversations, all within a coherent footprint. It’s a clear, functional layout for a company with a lot to communicate.

Iron Will’s hybrid 3-in-1 display is a strong example of how simple, intentional design can create real impact on a busy show floor. The booth uses three archways and two monitor stations to frame their SAAS product story without overcomplicating the layout. Everything feels deliberate. The clean purple gradients, the centered messaging, and the subtle hand texture all reinforce agility and precision, which ties directly back to their brand.

In a category where it’s easy for graphics to compete, this booth stands out by doing less. The open center panel gives the eye a clear landing point, while the two side stations handle demonstrations and conversations. It’s an inviting structure that draws people in without overwhelming them.

The hybrid nature of the build is a big advantage for a growing tech brand. This 3-in-1 configuration can break into two separate 10x10 booths or combine into a full 10x20, giving the team flexibility for different event calendars. With portable podium conversion kits and C.Air2 pop-up counters, the booth stays functional, modular, and grows with your ROI.

The display also offers flexibility for different event footprints, with multiple configuration options for both 10x20 and 10x10 layouts. For a brand with a busy event calendar, that kind of adaptability gives the sales team a huge advantage.

Hoerbiger used portable displays to transform their facility into a clear, branded walkthrough experience for an internal event. Three Lucid backlit walls created a bright, polished focal point for presentations, making technical content feel more structured within an industrial environment. The even lighting and clean layout helped their messaging stand out against the production backdrop.

What sets this installation apart is how well the portable elements supported movement through the space. Multiple bannerstands lined the facility floor, each highlighting a different product, component, or process. This created a simple, self-guided path that allowed attendees to explore at their own pace without relying on permanent infrastructure.

The combination of illuminated Lucid displays and lightweight bannerstands offered the flexibility needed for a large, open environment. Everything is easy to move, reconfigure, and reuse, which makes it ideal for internal trainings, facility tours, or educational events where the layout may change from year to year.

This project shows how portable displays can bring clarity, structure, and brand presence into spaces that aren’t typical event venues.

The setup is simple, scalable, and easy to reconfigure for different venues, making it a strong portable solution for multi-campus or multi-event outreach.

Olds College created a smart, budget-friendly trade show display by getting the most out of their portable Xpressions pop-up system. The backwall uses a series of interchangeable fabric squares to highlight different program areas, adding visual variety without increasing cost or complexity. The custom counter is built from the same hardware, using the internal shelves as the countertop, which keeps the whole setup consistent and quick to assemble.

What makes this system stand out is the efficiency of the components. The parts used to build the counter can also serve as internal shelves for the backwall, or be reconfigured into a standalone counter when needed. It’s a flexible kit that adapts to different event requirements without requiring additional pieces.

Both the backwall and the counter pack down into a single rolling bag, making it ideal for teams who travel frequently or need a setup that one person can manage. It’s compact, lightweight, and still delivers a clean, professional branded presence.

For schools and organizations looking for maximum impact from a minimal budget, this display is a great example of how portable trade show displays can stretch their value.

The pop-up frame structure works especially well for recruitment because it has flexible image panels that can be customized for each event or role they are hiring for. The adaptable graphic layout is lightweight and portable, delivering a unique visual impact that stands out at career fairs or community events. The Xpressions Pop-Up gives its audience an authentic and dynamic glimpse into the workplace.

Novatel’s 20x20 island booth is a standout example of form supporting function. The layout brings together locking storage, two high-definition video walls, backlit counters and accents, demonstration zones, a meeting area, and a product wall with a dedicated monitor. Everything has a place and serves a purpose, making the space easy for attendees to navigate.

A major strength of this design is its flexibility. The full island configuration breaks down into 10x30, 10x20, and 10x10 options without losing the structural clarity or visual identity of the larger footprint. For teams with a busy event schedule, that adaptability turns one booth investment into multiple usable layouts.

What ultimately earns Novatel the Best Overall title is the balance of polish and practicality. The lighting is intentional, the wood structure adds architectural warmth, and the technology integration creates a smooth path from high-level messaging to deeper product conversations.

It’s a standout booth that guides attendees through the entire sales journey from high-level visual storytelling to hands-on product demos and meaningful conversations in dedicated meeting areas. Unrestricted 360° engagement zones give sales teams everything they need to connect, present, and convert on the show floor.

Crust Craft elevated their 10x20 display this year with bold PanoLED video wall accents that immediately draw attention. The booth pairs these animated visuals with practical elements including locking storage, product shelving, an L-shaped reception area, and a dedicated tasting station. A front-facing monitor supports demonstrations and video reels, helping the team share both product stories and preparation techniques on the show floor.

The design works exceptionally well for food brands because it blends strong visual appeal with functional sampling zones. Their vibrant imagery, layered textures, and warm colour palette create an environment that feels lively and immersive, making it easy for attendees to engage with the product.

This year’s award winners highlight a clear shift in how brands are showing up at events. The strongest booths don’t just look good; they guide attendees through a complete experience. They use lighting, layout, and storytelling to pull people in, create natural engagement points, and make demos and conversations feel effortless. From 360° island multi-engagement zones to compact portable kits, every winner found a way to bring their message forward with purpose.

If you'd like to create a trade show display that supports your full sales journey, we’re here to collaborate. Explore our lookbook for ideas or connect with us for a free concept proposal and personalized 3D renderings tailored to your space and budget.

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